Kingston Online Marketing Consultant Ottawa Kingston Toronto Canada

Floodlight Expands Across Canada

2011-09-13T02:46:00.000-07:00

Floodlight Business Solutions Group of Kelowna, BC, is growing. With the addition of more experts in a variety of business disciplines, Floodlight offers a wider range of products and services for its clients in the Okanagan Valley and now across Canada.

Floodlight was founded by local entrepreneur Donald Robichaud in the summer of 2005. His vision was to
offer cost effective business coaching, sales training, marketing advice and branding solutions to small and medium sized businesses in Kelowna and surrounding areas.

Robichaud‘s ultimate goal has been to develop the same services for business owners across Canada. That dream is becoming reality
as Floodlight opens for business in Ottawa, Kingston and Toronto.

Robichaud says, “With changes in the global economy there is tremendous pressure on businesses to operate effectively in all facets of their business. They are looking for expert guidance through cost effective coaching and mentoring.”

Floodlight advocate’s a 3-stage process they call Assess, Assemble, and Apply.

“What our clients like best is that we help to identify their key priorities with our free assessment focused on ten key areas of business”, says Robichaud. “This helps us set forth a plan that ultimately improves bottom line results. At the core of our solutions based coaching programs is our ability to help Build Your Business.”

Being a business owner presents a variety of challenges. FloodLight Business Solutions Group offers one-on-one programs to provide the coaching and mentoring necessary for success in today’s ever-increasing competitive market place.

“We found that our clients were using Floodlight as the sounding board to guide them through their many decisions”, says Robichaud. “As a result, we surrounded ourselves with experts in the areas of Sales, Communication, Marketing, Debt Reduction and Profit Strategies, IT and Software Solutions in order to improve our services.”

Among the new products to be launched this fall are Floodlight Corporate Video Production, Corporate Identity Packages, Mobile Web Pages and Digital Signage.

Clients now have the ability to introduce and promote the virtues and benefits of their brand to current and prospective customers by using powerful corporate videos on their websites and in other marketing venues like mobile devices.

On September 20^th 2011, Floodlight is holding a launch party at the Avenue Bar in the Prestige Hotel on Abbott Street. Please
join us from 5:00 pm to 7:00 pm, to meet the Kelowna based Floodlight team, including Ted Farr, Andrew Gregson, David Anderson, Jerry Mason, Rudy Jaspers and John Gibson.

RSVP at 250-768-9415

Floodlight Business Solutions Group services clients across Canada with consultants in Kelowna, Ottawa, Kingston and Toronto.

Within the next year, Floodlight plans to expand further with more consultants in other key Canadian markets.

For more information please contact Donald Robichaud at 250-768-9415 and you can visit us on line at www.floodlight.ca.

Social Media Marketing ..Is it for You? Lets get Social!!

2011-09-13T02:45:00.000-07:00

Social media marketing is the process of promoting your site or business through social media channels such as:

Social media marketing is the process of promoting your site or business through social media channels in Kelowna, Ottawa, Kingston, Toronto and throughout Canada.

Micro blogging (Twitter)
Business Networking (LinkedIn)
Social Networking (Facebook, MySpace)
Photo & Video Sharing (Flickr, YouTube)

This is a powerful strategy that will get you backlinks, attention and a great amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

Tradtional marketing like TV, Radio and the Newspaper are having their market share reduced.

If you are selling products/services or just publishing content social media marketing is a potential method that will make your site profitable over time with the appropriate strategy.

Those who ignore the benefits of social media usually fall into three categories;

1. the ones who don’t know much or anything about social media
2. the ones who are interested but don’t know how to use it
3. those who don’t believe in the value that a social media strategy can bring to any site or business.

Which one are you? Let's Get Social!

For more information contact:

Donald Robichaud
President
FloodLight – Build Your Business
250-768-9415
http://www.floodlight.ca/
http://donaldrobichaud.blogspot.com/

Internet Marketing Kingston Online SEO

2011-07-12T22:16:00.000-07:00

Internet Marketing Solutions Kingston

Kingston Marketing Support- at Floodlight we can help you through the marketing maze!

We work closely with our clients to identify and action the marketing strategies and opportunities that will grow and improve your business.
■ Create a quarterly marketing plan – Set the following year into four key quarters and then begin to target marketing dollars and resources to achieve your business goals
■Send out monthly Newsletter – Create a strategy to inform, educate and support all products and services to your past present and future clients. This program keeps you top of mind which becomes the branding of your organization.
■Blog Marketing – Re-purpose all relevant information to the blog so that you become the leaders in your field and utilize all the free internet tools made possible on Google to drive down traditional marketing costs.
■Search Engine Optimization (SEO) – This includes, the Research of Key words, Develop search strategy, Optimize web content(tweaks), Link Building, Monitor and adjust
■Competitive Analysis- We then determine what your competitors are doing we look at how many links they have, where they are getting those links and the keywords they are optimizing for their websites. This gives us an edge as we can see what is working to get top results for your keywords. This analysis will allow us to implement strategies that should move your site above your competitors in the search engines.
■Localized Search Optimization – Local search sites are primarily supported by SEO for businesses that wish to be prominently featured when users search for specific products and services in specific locations. Local search optimization can be highly effective because it allows your services to be targeted very precisely to the search terms and location provided by the user.
■Analytics – Floodlightcan help you track your efforts and analyze the visitors to your Blog and website, and assist you in making better internet marketing decisions for your business.
■Social Media Optimization – Set up of accounts and tools to push out marketing message • Need a social media strategy that will incorporate Site-Specific Programs •Micro blogging (Twitter)
•Business Networking (LinkedIn)
•Social Networking (Facebook, MySpace)
•Photo & Video Sharing (Flickr, YouTube)
•Submissions to web based Articles Directories

■Link Building – What is your back link Strategy? – High rankings can ensure that your message is viewed first.One of the most important aspects of increasing your Google Page Rank The search engines still believe that back-links are an important factor in assessing your site, so until that changes, we still have to work at generating valuable back-links.
■YouTube Videos - Videos are a great way to promote your products and services. Signature Videos set the tome for your company, Testimonial Videos give you instant credibility with your consumers

Give us a call today to implement your Internet Marketing Plan.

Contact us today and start to Build Your Business!!

Floodlight – Build Your Business
Kelowna – Ottawa – Kingston – Toronto
1-888-768-9415
http://www.floodlight.ca/

New Internet Marketing Trends - Social Marketing

2011-04-28T19:25:00.001-07:00

Internet Marketing or Online Marketing is a new way to promote your product and services through the web.
Your core marketing strategy stays the same as you raise your visibility in the target market while increasing sales and profits.

Today, Internet Marketing is considered the fastest and most economical medium for promoting product and business growth.

Internet marketing strategies cover various services such as search engine optimization (SEO), search newsletters, email marketing, copy writing, web development, blog posting, social media sites, pay per click and numerous others.

And now the power of social media, team buying and twitter, have changed the landscape of how people are finding out about local merchants in Kelowna and throughout Canada.

One internet marketing strategy that has caught on quickly is the Groupon and Twongo models, now in operation in Kelowna, Canada. This new marketing avenue harnesses the power of team buying and can truly drive more new business to your door.
These new marketing avenues are essentially an online coupon service with an immediate call to action, providing a platform to coordinate and facilitate group buying by consumers of retail business products.

The consumers are members of the local community who have chosen to join a free subscriber list. The products are provided by local business vendors seeking to increase their sales and to expand their consumer/client base by accessing the larger subscriber list.

Example One:

In one promotion 250 new visitors went to the website of a local pizza retailer and 157 vouchers of $25.00 were purchased by the subscribers within a 24 hour period. In the last two months, 67 of the sold coupons have been redeemed and his business was exposed to people who were not previously aware of his pizza business. At the end of 30 days the he received a cheque from the online services for his portion of the coupons sold.

In a previous marketing tactic, a door knocker promotion was used and 15,000 homes were targeted. In this venture $900.00 dollars of advertising capital was spent and only 18 coupons were redeemed.

In the past three years this pizza merchant has used radio, TV and print. At no time did any of these traditional marketing mediums issue back a cheque to this merchant.

Example Two:

In another case a local shoe merchant used Twitter to tweet out that he was having a 50% off sale and did so at 1:00 pm. By 3:00 pm the same afternoon he had eight people visit his store and 10 pairs of shoes were sold. He is now a frequent user of Twitter to keep his customers in the loop.

The same merchant used Twongo and the power of team buying to sell 230 discounted coupons against the purchase of regular priced shoes.

All money raised by the merchant was donated to the local food bank at Christmas and his store was featured on radio and in print, while donating $2,300 dollars to a great cause.

The marketing power of the internet has grown very fast in a short period of time and there is a whole new generation of shoppers who are looking for great value and great service.

Your job as a retailer in this internet age is to decide how you will market yourself so you can “Build Your Business”.

Donald Robichaud
FloodLight – Build Your Business
Kelowna / Ottawa
Email
1-888-768-9415
http://www.floodlightconsulting.com/

Kelowna Business Coaching Business Consulting: OBRG Networking Event Thursday November 25th – Wo...

2010-11-19T07:18:00.000-08:00

Kelowna Business Coaching Business Consulting: OBRG Networking Event Thursday November 25th – Wo...: "We have all heard it before is there such a thing as work life balance? What simple things can you do to grow your business without leave ..."

Are you harnessing the Power of the internet to Market and Brand your business?

2009-12-22T04:36:00.001-08:00

An Internet business coach teaches you how to successfully manage your business and then use the Internet to market, brand and promote your business online.

So much information exists today about marketing on the internet that it's difficult to know what to do or whom to trust. If you own any type of business, your search is over -- you've come to the right place!

At FloodLight we bring you the very best, most effective Marketing and Branding strategies that work for any service business and help you Build Your Business.

We help you get found on the Internet with proper copy and then, teach you how to set up your own marketing campaign that will deliver results.

Every single Marketing and Branding strategy discussed has been proven to effectively work for all our clients to help grow their business and increase the traffic to their websites.

Isn't it time you stopped struggling to make money and use the power of the internet to improve and grow your business through proven strategic internet marketing techniques proven to work for businesses just like yours.

For the price of costly Monthly Search Engine Optimization fees you can become a more savvy online business owner.

Click here to get started today!

- Or call

1-250 -768-9415 Kelowna, Canada, USA, North America

Kelowna Online Marketing

Internet Business Coach / FloodLight

Our Business Coaching Services

2009-09-26T18:41:00.000-07:00

FloodLight Services

At the core of our Business Solution coaching programs is our ability to help you focus to Build Your Business.

At FloodLight we work with business owners to Assess their business needs, Assemble a comprehensive strategy, and Apply tailor made solutions in a practical day-to-day action plan.

At FloodLight our goal is to help you maximize your result and achieve a greater work life balance. The outcome is a more effective management of your time, team and money.

Being an owner can be a lonely job. At Floodlight we provide you with a coaching team to be your sounding board. We provide coaching and excellent programs to assist you to solve problems and turn them into opportunities.

Please contact us at 1-888-768.9415 or email us ( Click Here ) for more information on how we can help you "Build Your Business"!

FloodLight Build Your Business

At FloodLight we advocate a 3-stage process with our products and services, which we call Assess, Assemble, and Apply.

Assess In the first stage of our process we will diagnose the most critical areas of your business through one-on-one conversation with you and a series of carefully structured questions. We call this the process of “exposing the pain”! This will form the basis for our coaching recommendations to you.

Assemble ( Plan)The second stage of our process begins with a series of conversations with key members throughout your organization to hep us determine the current ‘health’ and ‘culture’ within your company. Our findings will be reviewed and assembled into a comprehensive and personalized coaching plan. Business solutions with appropriate timelines will be thoroughly tabled and presented for your approval.

Apply In this third stage you will be coached on a regular weekly basis in the application of your business solutions plan containing specifically defined objectives. Through this stage we will assist and advise you along the way to ensure that the achievement of your goals is both fun and rewarding, and that you are growing your business!

Sales and Marketing

At FloodLight our sales and marketing programs help you better understand the sales process in your organization and develop a strategy to increase sales and profitability, establishing Key Performance Indicators. It takes a plan to make your business successful.

Sales Planning - A structured process to help you develop a comprehensive sales budget that allows you to measure actual results against weekly, quarterly and annual planned objectives.

Marketing Plan - Is a map for the sales team to achieve success. The resulting plan is now your road map to promoting your products and services. Sales and marketing goals are established for weekly, quarterly and yearly objectives.

Sales Training - Sales Training ensures that your sales team understands how to close the sale and the reasons why people buy. With our program you are able to communicate with potential clients, separate prospects from suspects.

Once engaged, you will know precisely which communication tool to utilize in order to move the client to the next step of the sales process.

Please contact us at 1.888.768.9415 or email us ( Click Here ) for more information on how we can help you "Build Your Business"!

Operations

At FloodLight we coach you through the steps of process simplification in order to maximize your operational efficiencies and increase both your productivity and profitability.

Operations Training - We take a look at your broad categories of Sales, Marketing, Administration and Finance, Health & Safety, Quality Control, Inventory Management, and Human Resources, and provides you with proper training and coaching to ensure you have the necessary systems and procedures in place to succeed. Process Simplification will allow you to focus on your priorities and eliminate your bottlenecks, which are your time and money wasters.

Strategic Planning Training - We will help you grow and diversify your business, and plan your future through areas such as Research and Product Development, Horizontal and Vertical Integration, Mergers and Acquisitions, Succession Planning, and Exit Strategies.

Business Plan Training - This program will guide you through the steps of preparing a comprehensive Business Plan or coach you through the merits of your existing plan with revisions and updates as required.

Organizational Planning– Your organization has grown and it’s time to develop your policies and procedures and define “How we do it here”. FloodLight works with you through planning sessions to develop your operational guide lines, increasing efficiencies and productivity.

90 Day SMART Planning Session - Imagine for a moment taking one full day to plan the next 90 days of your life - documenting everything you hope to achieve in the next 90 days and then creating a real, hard copy calendar accomplishing those tasks over that time period.

Please contact us at 1.888.768.9415 or email us ( Click Here ) for more information on how we can help you "Build Your Business"!

Internet

The internet has become a major marketing tool that can no longer be ignored. The internet is the most cost effective way of using your marketing dollars and putting your company and its products and services out there for others to find.

But without a little knowledge on how to tap into this very effective medium and a strategy to implement your plan, you will not be found and can end up wasting a lot of time, effort, and money.

Website Content– At FloodLight we work with you to develop your website content. Through planning sessions we ensure that your target market understands your products, services and how you address their needs.

Search Engine optimization (SEO)At FloodLight we have found that many companies feel lost, paying for Search Engine Optimization (SEO) and Google AdWords, without realizing that their website has never been optimized organically to increase their positioning in local markets.

Internet Marketing

Blogs- Start with a Blog and interact with your visitors. This is a great way to repurpose all relevant information to the web so that you become the expert and leader in your field.

Analytics – Allow you to track your efforts and analyze the visitors to your Blog and website. Consider hiring an internet marketing consultant to review and assist you in making better internet marketing decisions for your business.

Social Networking - To implement your social media strategy you will need to decide which one of the social networking sites will best suit your specific goals. Below is a guideline to some of the most common.

• Micro blogging (Twitter)

• Business Networking (LinkedIn, Xing)

• Social Networking (Face book, MySpace, Blogger)

• Photo & Video Sharing (Flicker, You tube, Picasa)

Please contact us at 1.8888.9415 or email us ( Click Here ) for more information on how we can help you "Build Your Business"!

On Going Business Solutions

Some business owners and business managers have got too much to do, and they are spending too much time on the wrong things

At FloodLight we help our clients concentrate on their core business and the things they should be doing

On Call Business Support– At FloodLight we provide on call business support. At Floodlight we ensure that you are never alone to make those critical business decisions. Our season veterans are available for council and discussion to ensure that you have considered all your options.

Marketing Support- At FloodLight we can help you through the marketing maze! We work closely with our clients to identify and action the marketing strategies and opportunities that will grow and improve your business.

Operations Support– At FloodLight we can help you set up, evaluate, re-focus, streamline, and systemize your core areas of operations. We will coach you through the steps of process simplification to ensure maximum efficiencies in your operations at minimal cost.

Strategic Planning Support- At FloodLight we will assist you in developing a strategic plan or review and upgrade and existing one, so that you are properly positioned for future success. Our coaches will also guide you through the steps of effective succession planning as well as an exit strategy, even if you never plan to leave! We can also help you develop a comprehensive business plan.

Our Fee Structure

Our coaching program is designed to maximize your results in a minimum amount of time without ‘interfering’ in your business. Our fee structure is designed to fit your needs based on a 3, 6, or 12 month program. Our typical coaching program is based on a one hour a week coaching session.

After an initial diagnostic process with one of our coaches a coaching program will be presented to you for your approval. Then, let the fun begin!

Please contact us at 1.888.768.9415 or email us ( Click Here ) for more information on how we can help you "Build Your Business"!

_______________________________________

FloodLight - Build Your Business
http://www.floodlightconsulting.com/ © FloodLight 2011 1-888-768-9415
Vancouver, Kelowna, Calgary, Edmonton, Ottawa, Toronto, Canada

Reaching your business goals in 2009

2009-07-17T08:58:00.000-07:00

The first half of 2009 is over and we are well into the summer months.
This is a great time to review your business goals for the year and your results for the first half of the year. Are you on track? If so, great! Pat yourself on the back. If not, Why? What do you need to do to get back on track and ensure success for the balance of 2009?

I’ve had many discussions with business owners and entrepreneurs in small to medium sized companies and some are struggling to find new leads, close sales, and grow their business. In fact, some are losing market share or seeing sales decline, and aren’t sure what to do. When I ask if they’re experts in their field or whether they have a plan, I get all types of answers from, “I’m not sure what to do”, to, “I’m not smart enough”, or even worse, “It’s the market’s fault”.

If you’re not an expert in your field and fully confident of your products and services, then your customers and potential customers will sense your weakness and not be motivated to purchase from you.

Many businesses are held back because key people in the organization lack the skills to manage effectively and deliver results or, they lack the ability to utilize new technologies like the internet to leverage their business.

To be a successful business in this challenging climate you must to continue to stretch yourself and learn new skills. You are the key to your own success! You need to have an open mind and become and expert in your field. And the only way to do this is to continue learning and growing. Here’s how:

1. Write down the top ten must improve areas of your business for 2009.

2. Now divide the top ten in to the following areas of Sales, Marketing, and Operations.

3. You will notice that one area will become painfully obvious in that you need more work to do.

4. Now go buy a couple of books to read in that obvious area. (Possibly Marketing).

5. Monday to Friday get up early every morning or shut off the TV early at night and read every day for one hour.

Five days a week for one hour. Write down the things you like and implement them as soon as possible.

5 hours x 26 weeks = 180 hours dedicated to learning.

To really achieve any goal or to learn a meaningful new skill, we need to discipline ourselves to stay on track until it’s accomplished. There are several ways to effectively track your goals.

•Keep a list and review your goals regularly, preferably daily

•Break down a goal into action steps

•Measure your results by establishing key performance indicators

•Set new goals and repeat the above

The investment in learning will pay multiple dividends for the balance of 2009 and help you to “Build your Business”.

FloodLight Touch Point Marketing System

2009-01-18T07:16:00.000-08:00

With 80% of buyers visiting your website before deciding whether or not to contact you, and with websites greatly growing in influence since 2005, the importance of your website cannot be overstated.
Your potential clients make decisions quickly as to whether they call you or ultimately buy from you.

Think of your website as the hub for your Marketing and Branding activities. No matters what marketing you are doing—direct mail, email, referral generation, PR, cold calling, etc.—it is driving buyers to your website. Your website is the portal clients and prospects are using to learn more about you and your services.
They are searching for information to validate you as a professional in your field.
Your potential clients have a need for your service and your website must offer a solution to their problem. You must be able to speak to the challenges your clients are facing.

If they find what they are looking for they will take action. Your website is the place they go to form an impression of you and interact with your brand.
Overall, your website can serve to:
1. Establish that you are professional: through professional design, writing, and arrangement of content.

2. Establish that you are worthy of consideration: through an overview of your services, your client list, biographies of your professionals, and Testimonials or case studies that show how you have helped clients and delivered on your promises to do what you said you would.

3. Establish yourself as a thought leader: through articles, tools, publications, videos, and other resources to help build credibility, reliability, and trust—all essential elements necessary to win clients.

Marketing on the internet is a multi-step process with many Touch Points and the first step is, that 80% of buyers are making............ is to visit your website.

What will these potential buyers like, what will they see, and will you offer a solution to their problems.

Will they be interested enough to send you an email, sign up for a news letter or pick up the phone to call you and start a discussion with you?

Or

Will they move on to your competitor’s site and offerings?

Your business future is lying in the balance.

Contact us today and start Marketing and Branding yourself so you can be found.
-

FloodLight Consulting - 250-768-9415
http://www.floodlightconsulting.com/
http://donaldrobichaud.blogspot.com/

Why use a business coach?

2009-01-18T07:13:00.000-08:00

Online Internet Business Coach specializes in helping you increase your Sales, Marketing and Branding activities while running your business more effectively. We focus on modern technologies to hook you up online and then meet with you on a weekly or monthly basis to help you build your business.

A Business Coach works with you to build the essential skills that you need to run your business in a thought provoking process which helps you build core business competencies.

A Business Coach will assess your needs, assist you in setting your business development goals and ensure you become more accountable for what should be your most important work, the work of developing your business.

A Business Coach provides you with objective feedback about what you need to do to get your business on track. A healthy business coach relationship provides you honest ongoing assessment of your Business Development Activities, assisting you to focus your efforts on the areas that will have the greatest long term positive impact on your business. The development of you!
At FloodLight Consulting work with you to develop solutions to help increase sales and profits while enhancing and optimizing core business competencies.

As a result of coaching, clients set better goals, take more action, and make better Sales, Marketing and Branding decisions.

Contact us today for a complimentary coaching session to assess your specific needs.
250-768-9415

Donald Robichaud
FloodLight Consulting Kelowna, Canada, USA, North America
http://www.floodlightconsulting.com/

Still not sure??

2009-01-18T06:22:00.000-08:00

As a business coach “I'd like to learn about your situation and priorities for building your business and if appropriate ...

..to explain how FloodLight Consulting - Online Internet Business Coach might approach these issues, then if there looks as though there might be some common ground, to agree how we could move to the next stage."

The next step is yours !!
Give us a call or send an email for a complimentary coaching session where we will assess your needs.
-
Donald Robichaud -FloodLight Consulting

250-768-9415

http://www.floodlightconsulting.com/ http://donaldrobichaud.blogspot.com/